submitted by Gene Howington
Score one for truthiness!
“According to the Annenberg Public Policy Center, viewers of The Colbert Report who watched Colbert set up a super PAC and 501(c)(4) organization during the last presidential election cycle were better informed about campaign financing and the role of money in politics than viewers of actual news channels and other, actual-news shows.
‘It’s the first study actually showing that Colbert is doing a better job than other news sources at teaching people about campaign financing,’ crowed Bruce W. Hardy, lead author of the study and a senior researcher at the Annenberg Public Policy Center of the University of Pennsylvania. ‘Consistently, we found that Colbert did better than every other news source we included in our model.’
The published study tested The Colbert Report against CNN, Fox News, MSNBC, and broadcast nightly news — as well as talk radio and newspapers – as sources of political information. The study, appropriately called Stephen Colbert’s Civics Lesson, was based on phone survey data from 1,232 adults 18 years or older who were interviewed between December 13-23, 2012.
Watching The Colbert Report not only increased people’s perceptions that they knew more about political financing, but significantly increased their actual knowledge, and did so at a greater rate than other news sources, the study found. Reading daily newspapers, listening to talk radio, and watching Fox News Channel increased knowledge about super PACs and 501(c)(4)s — but “to a lesser degree,” the study concluded.
[. . .]
Colbert did better than any actual news source at teaching, Hardy said, because he walked viewers through the process of creating a super PAC, with every episode a continuation of that story, and because he used humor and satire, which other news sources seldom use — or seldom use intentionally, at any rate.”
Read the whole story at www.deadline.com.