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This is not the first election year that some Americans have vowed to leave the country if a certain Presidential Candidate should win, but it may be the first time that the Immigration, Refugees and Citizenship Canada (IRCC) website crashed because of the surge in inquiries from the U.S.
Canadians are taking advantage of the increasing number of worried Americans. A website for Cape Breton Island in Nova Scotia, called “Cape Breton if Donald Trump Wins,” popped up in recent weeks and has attracted significant attention. The site even has information on immigration and housing.
Now, the Critical Mass advertising agency, part of the advertising giant Omnicom, has launched its own campaign to capture American attention.
The New York Times covered their new advertising launch, which encourages Trump haters to escape to Canada to work for their agency. The new site “MoveToCanadaEh.com” exhorts agency pros to “Make Canada Even Greater” by applying to work at Critical Mass Calgary and/or Toronto.
CEO Dianne Wilkins told Sydney Ember of the Times, “We’re in a unique place to comment on and participate in this public half-comedy, half-serious discussion that’s going on out there.”
“Make Canada Even Greater,” a nod to Trump’s infamous campaign slogan, is accompanied by Symbols of Canada — a moose, maple syrup, the Canadian flag, a hockey player in a jersey with a maple leaf. There’s even a section on “what to expect from your new home” with slogans like “Canada is big,” and “High poutine diets” (Poutine is a Canadian delicacy combining french fries, gravy and cheese curds.)
Critical Mass says that their website traffic has increased page views on its Toronto careers site by 2,310 percent and on its Calgary careers site by 244 percent. Traffic to the agency’s website has increased 50 percent since the campaign launch.