By Elaine Magliaro
John Oliver’s HBO program Last Week Tonight is back from a three-month hiatus. Oliver did a killer segment last night on Big Phrama and the huge amount of money that drug companies spend on marketing their drugs to doctors
During the program, Oliver said, “Drug companies are like high school boyfriends. They’re more interested in getting inside you than in being effective once they are there.”
Inae Oh (Mother Jones):
According to one report referenced on Sunday’s show, nine out of ten drug companies allocate significantly more on marketing than actual scientific research–a practice Sen. Elizabeth Warren recently announced she is working to reverse. Much of the money is spent on attractive representatives, many of whom are clueless to the products they’re selling, to push the drugs. Some reps even dangle complimentary meals to persuade doctors into cashing in.
Last Week Tonight with John Oliver: Marketing to Doctors (HBO)